Effective Internet Marketing for Law Firms
Your Website is the core of your web presence. It needs to be beautiful, mobile friendly (responsive), and easy to read. Most importantly it needs to quickly provide information about your company to your clients.
Will your firm show up on the first page of Google when potential clients are searching for a lawyer? Will your ads catch their attention? Will your website draw them in and convince them to set up a consultation? Our internet marketing specialists have the skills, knowledge and proven results to make sure your website meets the recipe for online success.
Internet Marketing Tactics
The way people connect with businesses has changed. Before the days of the internet, we relied mainly on word-of-mouth to find an attorney. If you were separating from your spouse, chances are a colleague or family member knew the perfect divorce lawyer for you, and you would take their recommendation at face value. But now, internet marketing has changed the landscape. While word-of-mouth is still very real and very important, we often take matters into our own hands. We’ll research even the most glowing referrals, and, more often than not, we’ll seek out businesses on our own by searching for them online.
Social media, SEO, PPC, newsletters, and content are all part of that web presence, but you need to start with a great website. Create a website that informs your clients. Create a brand that potential clients trust. Create content that engages users and that people want to share.
What Makes Marketing for Lawyers and Law Firms Different?
Like regular SEO, digital marketing for the legal profession focuses on keywords and location. For instance, a personal injury law firm in Maryland might target keywords like “accident lawyer Ellicott City” to reach individuals specifically looking for legal services in that city.
- Competitiveness: The law industry is highly competitive, and effective SEO is crucial to stand out. According to Thomson Reuters, the US legal sector ranks among the most cut-throat globally.
- Online Legal Advice: Over 70% of people prefer to search for an attorney online, highlighting the importance of having a robust online presence.
- Clear Answers to Queries: SEO enables law firms to provide clear responses to users’ queries, establishing authority and trustworthiness over time.
What it is, why it’s crucial, and the key factors Google considers when positioning your pages in search results.
Factors that influence Google's ranking
E-E-A-T Guidelines for Lawyers
Google also emphasizes E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines, which are crucial for maintaining a positive online reputation. Experience, Expertise, Authority, and Trustworthiness serve as benchmarks for Google’s human evaluators to assess the quality of search results.
- Experience: A website should demonstrate expertise and experience in the legal field.
- Expertise: Content must showcase the firm’s expertise and knowledge.
- Authoritativeness: Establishing authority in legal matters is crucial for credibility.
- Trustworthiness: Maintaining a positive online reputation builds trust with users and search engines.
While not a direct part of Google’s algorithm, effective implementation of E-E-A-T can profoundly impact SEO, influencing how your site is ranked and perceived.
Custom Tailored SEO Strategies
Keyword Research
Identify relevant and popular terms through tools like Google Keyword Planner, Semrush, Spyfu, and others.
Content
Craft informative and empathetic content that aligns with users’ needs, showcasing
Backlinks
Secure high-quality, relevant backlinks to highlight authority and credibility. FATJOE’s blogger outreach services can assist in this aspect.
Technical SEO
Invest in the technical fundamentals, including secure websites, fast loading times, mobile-friendliness, and easy crawlability.
Digital PR
Leverage online media outlets to promote your brand, generate backlinks, and showcase achievements.
Citations
Ensure your business information is consistently listed across reputable directories to boost local visibility.
User Experience
Enhance your site’s user experience with clear navigation, compelling content, strong calls-to-action, and social proof.
Boost your local SEO authority with high quality law firm listings
Citation Sites Specifically for Attorneys
Why build citations for attorneys and lawyers?
1. Good for Google
Google references these attorney directories and lawyer citation sites to determine more about a business. Having your correct contact details, a complete list of services and ideally some reviews helps Google know more about you. This gives your business added SEO authority which means you rank higher!
2. Good for Customers
Potential customers often visit local attorney directories and other sites containing business listings when they are searching for the best attorneys in their local area. So getting your business accurately listed on these sites can result in more direct leads.
What’s more, these leads often tend to be higher converting than other sources, as you’re reaching users who are specifically searching for legal services in your area.
80+ Top Citation Sites for Lawyers and Attorneys
justia.com | 89 | USA | Free |
findlaw.com | 83 | USA | Free / Paid |
nolo.com | 74 | USA | Paid |
wallethub.com | 71 | USA | Free |
avvo.com | 70 | USA | Free / Paid |
lawyers.com | 69 | USA | Paid |
lawyers.uslegal.com | 68 | USA | Free |
hg.org | 65 | ALL | Free / Paid |
lawinfo.com | 58 | USA | Paid |
lawfirms.com | 56 | USA | Paid |
lawyer.com | 56 | USA | Paid |
divorcemag.com | 55 | USA, CAN | Paid |
bestlawyers.com | 54 | ALL | Free |
lawguru.com | 53 | ALL | Free |
lawlink.com | 48 | ALL | Free |
gaylawnet.com | 42 | ALL | Free / Paid |
attorneypages.com | 39 | USA | Paid |
lawyerlegion.com | 38 | USA | Free / Paid |
town-court.com | 38 | USA | Paid |
canadianlawlist.com | 37 | CAN | Free / Paid |
justgreatlawyers.com | 36 | ALL | Free / Paid |
uslawyersdb.com | 36 | USA | Paid |
listalegal.com | 34 | USA | Free / Paid |
findafamilyattorney.com | 31 | USA | Free |
leadcounsel.org | 29 | USA | Free |
lawfirmdirectory.org | 25 | USA | Paid |
legalreach.com | 25 | ALL | Free / Paid |
findacriminaldefenseattorney.com | 24 | USA | Free |
alphalegal.com | 23 | USA | Free / Paid |
americastop100attorneys.com | 23 | USA | Free |
bestattorneysrankings.com | 23 | ALL | Paid |
pathlegal.com | 23 | ALL | Free |
mcbar.org | 22 | ALL | Paid |
courthousesquare.com | 21 | USA | Free |
dilawctory.com | 20 | ALL | Free / Paid |
lawreferralconnect.com | 20 | ALL | Free / Paid |
lawyerprofiles.com | 20 | USA | Paid |
lawyersolicitor.co.uk | 19 | UK | Paid |
mylegalpractice.com | 19 | USA | Paid |
usattorneynetwork.com | 19 | USA | Paid |
findabankruptcylawyer.com | 17 | USA | Free |
justicedirectory.co.uk | 17 | UK | Free / Paid |
lawyersdirectoryusa.com | 16 | USA | Paid |
aplawyers.com | 15 | USA | Paid |
lawyers-and-solicitors.com | 15 | UK | Paid |
lawyerucla.com | 15 | USA | Free / Paid |
findlegalprofessional.com | 14 | ALL | Paid |
truckaccidentlawyerdir.com | 12 | USA, CAN | Paid |
divorceattorneydir.com | 11 | USA, CAN | Paid |
domesticviolenceattorneydir.com | 11 | USA, CAN | Paid |
familyattorneydir.com | 11 | USA, CAN | Paid |
legalfeefinancing.org | 11 | ALL | Free / Paid |
braininjurylawyerdir.com | 10 | USA, CAN | Paid |
caraccidentattorneydir.com | 10 | USA, CAN | Paid |
Law Firm Growth Generator
For Lawyers & Law Firms
$1849mo
Advanced Local SEO Optimization
- Focus on local search rankings to target potential clients in your geographical area.
- Enhanced Google My Business profile optimization.
- Local citations and directory listings specific to legal services.
Website and Content Optimization
- Tailored on-page SEO for legal content.
- Regular blog posts/articles on legal topics to establish authority.
- Page content editing & optimization for legal services.
Technical SEO
- Ensuring website compliance with SEO best practices (Robots.txt, Sitemap, etc.).
- Structured Data implementation specific to legal services (e.g., Schema for attorneys).
Reputation Management
- Monitoring and managing online reviews.
- Strategies for getting more positive reviews from clients.
Social Media Management
- Managing and optimizing law firm’s social media profiles.
- Regular posting of relevant content, including legal advice, case studies, and firm news.
Google Ads and PPC Management
- Targeted Pay-Per-Click campaigns for specific legal services.
- Remarketing campaigns to re-engage website visitors.
Keyword Research and Competitive Analysis
- Focused on legal-specific keywords.
- Ongoing analysis of competitors’ strategies.
Email Marketing
- Newsletter setup and management.
- Email campaigns to nurture leads and keep clients informed.
Client Relationship Building
- Strategies for client engagement and retention.
- Tools for online consultations and appointments.
Custom Reporting and Analytics
- Monthly reports on website traffic, campaign performance, and ROI.
- Analytics setup & configuration tailored to law firm needs.